At 21 Years Old I Was Over A Million Dollars In Debt
Yet, in less than ten years I went from barely being able to pay rent... having to ask my mom to remortgage our family home and face complete public humiliation…
To having helped 200+ Entrepreneurs scale past 7+ figures and collectively generate billions of dollars in revenue with my customers, having my work seen by tens of millions of people, owning a portfolio of over 50 businesses and becoming a decamillionaire.
But it wasn’t an easy journey.
During my early years, I had a lot of success.
Even building my first 7-figure business before 18.
Then everything started going wrong when I overinvested in a business venture.
I hadn’t “lost” yet… which meant I didn’t know how to handle a failing business burning through cash.
It ultimately led me to sell everything to pay off the debt–and it still wasn’t enough.
I lost everything and it nearly broke me.
But what I gained, are the skills and strategies to bounce back from nothing to achieving more success than most have in a lifetime.
And the reason this is important now… perhaps more than ever?
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Here’s Everything You’re Getting When You Secure Your Copy Of Million in the Red Today
WHO IS SCOTT OLDFORD?
I'm Scott Oldford and I have helped over 200 businesses scale past 7-figures. Today I spend the majority of my time as a mentor, advisor and investor, alongside being the CEO of The Wisdom Group and helping Entrepreneurs scale their businesses while remaining in harmony and balance.
I’ve been scaling businesses since I was 16 and that’s also when I hit my first million dollar year. This initial high and feeling of invincibility led me to over-investing in a business venture, mismanaging all of my money and falling into a million dollars worth of debt by 21.
In the following years, I crawled out of debt and built a hugely successful online brand, helping others do the same and ultimately becoming a decamillionnaire today.
Install The Unconventional Wealth-Building “Blueprint” That Allowed Me To Go From Burnt Out, A Million Dollars In The Red… To Scaling Multiple 7+ Figure Businesses, Thriving and Becoming A Deca-Millionaire In Less Than 10 Years
100’s of Entrepreneurs have used this proven process, frameworks, mindset hacks and strategies to finally get their money right, and create their dream life.
[ EXCLUSIVE ] My NEW Book Million In The Red Is Out Now:
My Name’s Scott Oldford And I Was Over A Million Dollars In Debt At Just 21…
Yet, in less than ten years I went from barely being able to pay rent... having to ask my mom to remortgage our family home and face complete public humiliation…
To having helped 200+ Entrepreneurs scale past 7+ figures and collectively generate billions of dollars in revenue with my customers, having my work seen by tens of millions of people, owning a portfolio of businesses and becoming a decamillionaire.
But it wasn’t an easy journey.
During my early years, I had a lot of success.
Even building my first 7-figure business before 18.
Every Single Day I Mentor, Advise And Talk To Entrepreneurs…
Some of them are drowning in debt…
Some of them have never made so much money in their life…
Some of them feel guilty that they are making so much…
Some of them don’t know what to do with all of the money…
Some of them are wondering when things will go from down to up…
Some of them have built a house of cards…
Some of them are listening to financial guru’s whose advice is terrible for Entrepreneurs…
Some of them are dealing with their wife’s or their husband's money mindset…
But in all cases.
The mindset, the strategy, the tactics, the frameworks for being able to understand money as an Entrepreneur…
…isn’t taught in an accessible way that from what I’ve seen..
Everything I’ve Learned Has Been Passed Down By Mentors, From First-Hand (Painful) Experiences Or From Paying A Handful Of Very High Level, Specialized Experts
These are unconventional strategies that go against everything “society” knows about money.
As an Entrepreneur, we aren’t the same as everyone else.
That’s why we can’t follow their rules.
Because when I look at everything I’ve seen from the mainstream gurus and what the vast majority of society says?
Well…
If I listened to it…
I’d still be back in Canada in a basement apartment trying to make ends meet instead of:
• Living in a $7 million dollar compound
• Travelling the way I want (first class at worst, private at best)
• Driving any supercar I like
• Taking care of my family
• Living the way I want, with who I want
• Living a life of true freedom without thinking about the cost
All while not needing to work more than 20 hours a week…
Oh, and I love what I do… 98% of the time ;)
That’s Why I’m So Excited About The Release Of My Brand New Book – Million In The Red – So I Can Share The Processes, Mindset Hacks And Wealth Strategies You Need To Crush It
Learn the real stuff Entrepreneurs need to radically grow their income, get outsized results “society” will never have…
And not just KEEP it… but multiply it.
Once you use these strategies for yourself, it will allow you to exit the non-stop grind, live in flow and enjoy the rewards of your work.
After The Success Of My First Book, The Nuclear Effect That Sold Over 75,000 Copies And Helped Countless Entrepreneurs Scale Their Online Businesses…
I knew the next one had to go deeper into two of the 6 ‘Pillars of Scale’ that I outlined in Nuclear Effect.
Those 6 pillars were Marketing, Sales, Product & Delivery, Operations & Team, Finances and Mindset.
Together they allow any business to scale past 7-figures without having to guess or chase shiny objects.
However, it’s the Finance and Mindset pillars that determine if an Entrepreneur reaches their full potential or falls short.
I was only able to skim these topics in TNE.
To give it the proper attention it needs, so any Entrepreneur can take those strategies and transform their business…
To give it the proper attention it needs, so any Entrepreneur can take those strategies and transform their business…
…it needed its own book and that’s how Million in the Red came about.
The 1,800,000,000
Problem
Million in the Red is For
Any Entrepreneur Who…
Feels overwhelmed, overworked and like the dream of Entrepreneurship might just be a dream. That it’s more stressful than anything else and sometimes the mountain seems just too steep.
Understands that the old way and the old mindset of money won’t work for being able to go into the future.
Listens to the so called “guru’s” on money but it just doesn’t make sense to them…because it doesn’t leverage the full power of strategies & instruments available to business owners.
Believes that money isn’t just money, but it is energy. And who have seen first hand that as they better understood the flow of energy, the more abundance and opportunity came into their life.
You’re Going To Be Among One Of The First Entrepreneurs To Get Million In The Red
All 90,000 words I crafted for an Entrepreneur who’s ready for a massive upgrade in their internal financial operating system.
Not through charts and savings with envelopes…
But leaning into that creative, crazy, erratic, visionary side of who you are.
And building your financial operations system.
Not from how your accountant sees it.
But how a true Entrepreneur does.
In this book I wrote the most important lessons I wish I could’ve given to a 21 year old me.
Million In The Red Is
Divided Into 4 Main Parts:
SECTION 1 I A MILLION IN THE RED
This is how everything started. I take you through parts of my life I’ve never shared before. All of my wins leading up to and including the day everything came crashing down and I found myself in a million dollars of debt.
There are a lot of lessons in this early chapter. My hope… is that it will bring awareness to your conscious mind so you can avoid what I did.
SECTION 2 I CORE FRAMEWORKS FOR FINANCIAL SUCCESS
Across 12 chapters I go through 12 concepts that have changed the way I look at money. These are strategic, highly tactical that you can start implementing today and see immediate shifts in you and your business.
SECTION 3 I SELF MASTERY FOR ENTREPRENEURS
When you’re in a million dollars worth of debt, it becomes tough to move forward. Not because of the debt but the emotional weight that comes with it. I was terrified of failing again and I didn’t trust myself to make the right decisions.
This was paralyzing. And the problem is, you can’t be successful without trusting yourself. You can’t love yourself. And that means you’ll struggle to love others. There’s this constant, incessant nagging voice that tells you “you can’t do it, you will fail again”.
This entire 15 chapter section is my journey of breaking free from this, learning to finally handle my emotions and turning it into my strength. I’ll also give you practical exercises to help you walk through this and come out the other end stronger than ever before.
SECTION 4 I FINANCIAL MASTERY FOR BUSINESS OWNERS
How do you structure your financial accounts? What’s your cash strategy and how you look at inflation? Do you use credit & debt? These are all the tactical parts of finance that often get overlooked by business owners at all levels.
But if you want to build a strong and healthy company, everything here is a must-know. Whether or not you need to implement everything now or later.
This is everything an Entrepreneur needs to figure out if you ever want to get off the hamster wheel and find true harmony and alignment.
I promise if you follow this process you’ll not only know how to make more money… but KEEP it.
Million in the Red Leather-Bound Hard Cover Shipped To Your Door
All 343 pages bound in a beautiful red, matte finish hard-cover that feels great to handle. This book to print is more expensive than most books cost to buy– every single page is beautiful and this is meant to be read as needed throughout the years of Entrepreneurship.
Million in the Red: Digital Copy (Instant Download)
No need to wait around to read it. You’ll get instant access to a digital copy as soon as you complete your purchase allowing you to get fully into implementing these strategies.
Million in the Red: Audiobook (Available As Soon As It’s Ready)
In addition to the hard copy and digital copy, you’re also getting the full audiobook so you can listen on the go. If you are anything like me, you enjoy listening to learn. I’ve got you covered.
Million in the Red: Behind the Scenes (10+ hours of additional audio content)
This BTS series gives you access to a full complement of 60 individual million in the red audios to help maximize the value you gain from the book’s tools, strategies, and resources.
This was the original content that the book was built from that allows for deeper dives into the information, content that was cut from the finished book and a more raw behind the scenes journey with me.
The business owners who I’ve shared this information with so far?
Many of them say it’s one of the most impactful trainings & revelations of their life.
Both professionally in their business as well as personally in their lives.
You’ll learn things like:
How to use the excess cash flow inside your business to the greatest advantage possible.
The most effective habits for Entrepreneurs to master so they can create true wealth.
When you should spend money, invest money or save money based on where you are in your business.
How and when you should make large purchases... such as your dream car, your house, a massive hire.
How to hedge yourself against the current, massive levels of inflation (and how to turn this into an advantage as an Entrepreneur).
How to use external investments as an Entrepreneur who has a business that has exponential potential.
A series of mindset shifts that helped me create massive progress and returns that are completely against traditional "advice".
How to manage the costs of your business, increase margins, invest in 3, 6, 12, 24 months increments.
How to plan advertising and marketing budgets (and how to pay yourself in the most effective way possible)
How to use credit, debt and savings, when you double-down and when to take it and run.
When I couldn’t see a way out of the darkness I found myself in.
Whether you’re struggling right now and don’t know what to do next to bounce back and win…
Or whether you’re doing well and want to accelerate that…
Whatever you’re looking for, my goal is to give you tools, strategies, and the mindset required to achieve everything you want – in less time than you thought possible.
And I’m certain, that for just the $100 investment…
…what you learn here will be worth many times that and more.
I’m excited for you to see what’s possible for you.
- Scott Oldford
FAQ
What is the Million in the Red book?
MitR is what I wish I had when I was seriously starting to scale my business as an Entrepreneur aged 21. If I had, I would not have gotten myself into a million dollars worth of debt, or had to go through the pain of the following years. This is the blueprint to becoming financially, mentally strong in your life and your business.
What’s included with my MITR Book?
In this offer, you’re getting the Hard Copy of MitR, digital copy, 3-hour live workshop recordings plus 10+ hours of behind the scenes audio.
Why is this important for my entrepreneurial journey?
I’ll share the hard-won lessons, strategies, mindsets, and frameworks I wish I had when I was struggling as a young entrepreneur. The ability to learn from my mistakes and wins can help you avoid years of struggle on your own journey. Whether you need help getting out of debt, breaking through plateaus, finding more freedom, or accelerating your success, this will help you.
I live outside the US can I still get the physical book?
Yes that’s not a problem. We ship worldwide, all you need to do is complete your purchase, include your correct home address and we’ll take care of the rest.
Is there a money-back guarantee?
Yes! We offer a 30-day money-back satisfaction guarantee. If you read the book, go through the content and don't find my teaching valuable for your entrepreneurial goals, let us know within 30 days and we will refund your purchase.
Is this book right for new entrepreneurs?
Absolutely! Whether you are just starting out or are a seasoned entrepreneur, I’ve structured the workshop to meet you where you are and provide actionable takeaways. The concepts apply to any business at any stage. In fact the earlier you start, the fewer problems you’ll have later on.
It ultimately led me to sell everything to pay off the debt–and it still wasn’t enough.
I lost everything and it nearly broke me.
But what I gained, are the skills and strategies to bounce back from nothing to achieving more success than most have in a lifetime.
And the reason this is important now… perhaps more than ever?
Then everything started going wrong when I overinvested in a business venture.
And feel safe & secure…
Knowing what you implement today will mean in 5 or 10 years… you won’t NEED to work again–unless you choose to.
You’re getting a clear roadmap to achieving your dreams without having to sacrifice your personal life and your family to do it…
For the Entrepreneur who wants the lessons, the strategies, the tough questions and the tactics that I learned the hard way by failing forward.
For the Entrepreneur who feels like they’re “doing well” but can’t seem to get ahead… and despite years of working their net worth isn’t growing.
Wants to take their success to the next level and go from having great months & quarters to creating exponential levels of wealth in a way I’ve never seen taught.
"Scott has the uncanny ability to scale online businesses at remarkable speeds, this book shows how."
- TODD HERMAN
"Scaling a business and having a multi-million dollar business sounds stressful, unless you have alignment and the right strategy. That's what Scott teaches you to do"
- TATIANA ARIAS
"I don’t say this lightly, I wish I wrote this book myself. I’ve mentored the mentors for years and Scott has created the frameworks and principles that anyone can understand and apply."
- RICH SCHEFREN
This is for you.
You’re Going To See My Full Story–Stuff I’ve Never Shared Before…
From being an early achiever… running my family's selling business aged 8…
To building and managing a global team of contractors which led to my very first 7-figure web development business–all before I could even legally drive a car.
In short, I got everything I wanted, won awards, built a reputation for myself…
And then….
Looking back I didn’t even know what cashflow management or money mindset was!
Which meant I didn’t know how to protect, leverage or grow my money.
That’s very risky way to run a business.
In the book, I detail my long road “coming back up”.
From being a million dollars in debt… to achieving things I never thought possible.
Driven By My Insecurity And Need To “Prove” Something, I Lost It All
10 years later, I’m now a decamillionnaire (over $10 million networth), built hundreds of successful businesses–and shown others the path.
And while being a “millionaire” feels mystical if you don’t have it.
Maybe even $10 million.
I promise it’s not. In fact there’s a pattern. A structure. A method. And a mindset.
And I’m going to break it down for you.
1
2
3
4
The 1,800,000,000
Problem
Here's Just Some Of What You'll Learn
Why listening to your spouse, friends, family (and even so-called “experts”) on money is one of the worst things you can do as an Entrepreneur (and what to do instead).
The single biggest mistake MOST entrepreneurs make when they start earning more (avoid doing this or it could set you back years)...
How to develop a powerful Inner Money Mindset that works FOR you… allowing you to balance your entrepreneurial self, your goals, vision and purpose–when I discovered this balance, that’s when I truly developed harmony and alignment in my journey.
How to go from scarcity-minded to abundance-minded (this will help you stop hoarding cash and begin to use it wisely while keeping the money flowing).
Taking profit from your business? Make sure to have a purpose attached–because this should be your priority before you do it.
My techniques to prepare for and handle large unexpected tax bills–how to communicate this effectively to your suppliers and anyone affected.
A simple framework to decide when you should invest back in your own business versus externally.
How inflation impacts entrepreneurs differently versus fixed income jobs. This is how you use it to your advantage to win big.
How to use the "investor personality" to balance spending vs saving. This mindset shift helps distance you from money emotions–allowing you to focus on the most optimal path forward.
The trick to balancing short-term fires with long-term vision so you don’t sacrifice future growth potential (you don’t want to divert all resources into one small thing and find out later you don’t have what you need when you need it).
How to kill common entrepreneurial addictions like chasing the next launch–so you can build sustainable positive habits that actually help you achieve your goals.
Get Access to Million in the Red PLUS All The Bonuses...
For A One-Time Payment Of
$100
This is what I wish I had when I was going through so much pain.
“Your wisdom is essential to me at this stage especially. Thank you for all that you do.”
“I love everything so far, its been so helpful in shifting my mindset! Appreciate you!”
“A big learning point for me since repeatedly learning from you is Self Trust. To trust the creation and value that’s flowing from my heart/soul”
“The addiction to chaos section. It made me realize to let go of needing to know everything and just be present with my business. Let it speak to you.”
“I am very, very grateful for all of this Scott. As beyond helping people become affluent you are giving us the tools and perspective to ease, solve and heal such a deep web of shame and pain… Hell yeah!
"Your book is desperatley needed in the world. Someone needs to bring these topics to the surface."
Get Access to Million in the Red PLUS All The Bonuses...
For A One-Time Payment Of $100
Million in the Red: 3-Hour Live Workshop Recordings (Instant Download)
Earlier this year I ran a 3-hour live workshop for those who pre-ordered Million in the Red.
During this time, I deep dived into a lot of the concepts and topics in the book–expanded on them and answered questions from attendees.
Things like defining your Money Story, the 1-10 Exercise, the Levels of Wealth, 5 Currencies, 4 Personalities of Growth, the Source of Anxiety, Chaos & Addiction, Self Trust & Self Love, Reality Distortion…
You’ll get the full recordings of this workshop for free.
The Million In The Red Story: